Template System
I led art direction and project management for new B2B SaaS templates targeting the insurance and employee benefits sector. This project delivered a library of professional designs, enhancing the platform's value for a key new market.
Art Direction
Project Management
Targeting a Niche Market
As RELAYTO pivoted to focus on the insurance and employee benefits industries, its existing template library was too generic. The platform needed a dedicated set of professional, industry-specific templates to attract and retain these high-value clients.
Art Direction & Strategic Implementation
As the art director and project manager, I guided the entire creative process, from conceptualization to final delivery. This involved defining a visual style that resonated with the target market, overseeing the design team, and ensuring the final templates were both beautiful and highly functional within the platform, resulting in a scalable, professional template system that directly supported the company's new market focus and enhanced the user experience.
More Works
FAQ
01
What industries do you know best?
02
Can you work across time zones?
03
How do you use AI while staying transparent and ethical?
04
Can you train our internal staff?
05
What communication channels do you prefer?
06
Do you sign NDAs?
07
What design tools do you use?
08
How do you ensure GDPR or data-privacy compliance in designs?
Template System
I led art direction and project management for new B2B SaaS templates targeting the insurance and employee benefits sector. This project delivered a library of professional designs, enhancing the platform's value for a key new market.
Art Direction
Project Management
Targeting a Niche Market
As RELAYTO pivoted to focus on the insurance and employee benefits industries, its existing template library was too generic. The platform needed a dedicated set of professional, industry-specific templates to attract and retain these high-value clients.
Art Direction & Strategic Implementation
As the art director and project manager, I guided the entire creative process, from conceptualization to final delivery. This involved defining a visual style that resonated with the target market, overseeing the design team, and ensuring the final templates were both beautiful and highly functional within the platform, resulting in a scalable, professional template system that directly supported the company's new market focus and enhanced the user experience.
More Works
FAQ
01
What industries do you know best?
02
Can you work across time zones?
03
How do you use AI while staying transparent and ethical?
04
Can you train our internal staff?
05
What communication channels do you prefer?
06
Do you sign NDAs?
07
What design tools do you use?
08
How do you ensure GDPR or data-privacy compliance in designs?
Template System
I led art direction and project management for new B2B SaaS templates targeting the insurance and employee benefits sector. This project delivered a library of professional designs, enhancing the platform's value for a key new market.
Art Direction
Project Management
Targeting a Niche Market
As RELAYTO pivoted to focus on the insurance and employee benefits industries, its existing template library was too generic. The platform needed a dedicated set of professional, industry-specific templates to attract and retain these high-value clients.
Art Direction & Strategic Implementation
As the art director and project manager, I guided the entire creative process, from conceptualization to final delivery. This involved defining a visual style that resonated with the target market, overseeing the design team, and ensuring the final templates were both beautiful and highly functional within the platform, resulting in a scalable, professional template system that directly supported the company's new market focus and enhanced the user experience.
More Works
FAQ
What industries do you know best?
Can you work across time zones?
How do you use AI while staying transparent and ethical?
Can you train our internal staff?
What communication channels do you prefer?
Do you sign NDAs?
What design tools do you use?
How do you ensure GDPR or data-privacy compliance in designs?